Blog

Local real estate insights for western Wisconsin — market reports, area guides, and tips for buyers and sellers.

Jun 1, 2026
Rental Property Investment Math: How to Analyze Cash Flow, ROI, and Cap Rate

The Math of Buying Rental Properties (please note, I’m disclosing something relatively new in my information. While I have professionally written hundreds of published articles on the largest financial websites, that was before the world of AI. Here, I’m intentionally performing very little if any editing. This is your assurance this isn’t AI generated slop […]

Selling an Investment Property – Make Sure to Add All Your Expenses
Apr 30, 2026
Selling an Investment Property – Make Sure to Add All Your Expenses

Real Estate Checklist for Calculating Cost-Basis & Selling Expenses A property’s gain is computed as: Amount Realized (sale price − selling expenses) − Adjusted Basis (purchase price + acquisition costs + capital improvements − depreciation/credits/exclusions). Every dollar properly captured on either side generally reduces taxable gain. Most taxpayers under-report basis because settlement statements get filed […]

Buying Homeowners Insurance in Wisconsin
Apr 21, 2026
Buying Homeowners Insurance in Wisconsin

A Wisconsin homeowner"'s guide to picking the right insurance carrier, matching coverage to what you own, and understanding liability limits before a claim happens.

Apr 21, 2026
Buying Your First Home in Northwest Wisconsin — What to Expect

A first-time buyer guide: assembling your team, getting pre-approved, negotiating offers, and why buyer representation matters.

3 Essential Things to Know About Mortgage Loans Before Buying
Apr 21, 2026
3 Essential Things to Know About Mortgage Loans Before Buying

A quick primer on mortgages — getting pre-approved, fixed vs adjustable rates, and shopping within your budget.

How to Sell Your Home in Northwest Wisconsin
Apr 21, 2026
How to Sell Your Home in Northwest Wisconsin

A practical guide to selling your primary residence in Northwest Wisconsin — from pricing to preparation to closing.